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Jamie
Oliver
Food Hero Award
The
award for a TV personality who successfully encourages
children to take a healthier approach to food
"Jamie
Oliver makes cooking 'cool' for young boys - my 8-year-old
is hooked!"
mother
of two
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Weetabix
and porridge oats, Better Breakfast Award
The
Better Breakfast Award is for a breakfast cereal which
is promoted to children, that children enjoy, and which
parents are happy for them to eat
"Weetabix
and porridge are the only cereals I am really happy
about my children eating. Most of the others are overprocessed,
incredibly sugary, salty and generally full of junk"
mother
of two
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Health
Visitors, The Friendly Food Facts Award
The
Friendly Food Facts Award is for the best advice given
to parents to help their children eat more healthily
"My
health visitor gave me good information on avoiding
tooth decay and made me determined to limit my son's
sugar intake from the start"
mother
of one
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Lineker
lets children down, but Jamie's a star, say parents
Tuesday 18th February, 2003
A Parents Jury has
found Gary Lineker guilty of using his star status to promote unhealthy
fatty and salty foods to children, whilst awarding Jamie Oliver a 'Food
Hero Award' for using his celebrity status to encourage children to enjoy
good food.
A joint award was
also given to Weetabix and porridge for being 'Better Breakfasts'. But
Kellogg's Coco Pops received a 'Breakfast Battles Award' for causing conflicts
between sweet-toothed children and worried parents.
The Parents Jury,
with a membership of over 1,200 parents, is co-ordinated by the UK's leading
food watchdog, the Food Commission. The Jury reached their verdicts in
the latest round of Children's Food Awards, which looked at the marketing
techniques aimed at children.
"Millions
of pounds are spent on marketing foods to children because manufacturers
know that children have an enormous influence on what their parents buy,"
explains Parents Jury co-ordinator and nutritionist, Annie Seeley. "It's
a shame so few manufacturers, advertisers or celebrities are acting responsibly.
They are promoting poor quality foods and giving confused nutritional
messages to children. The mothers and fathers on the Parents Jury say
this isn't good enough - their children's health is being undermined and
they are fighting back to stop the rot."
The Parents Jury was
set up in March 2002 to help parents voice their concerns about the quality
of children's food and the ways in which products are marketed. All parents
with children aged between two and sixteen are welcome to take part. Contact:
The Parents Jury, 94 White Lion Street, London N1 9PF, or visit www.parentsjury.org.uk.
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Click on the images
for many more quotes, nutritional statistics and background information
Notes:
1) There is a growing
body of evidence that children in the UK are suffering the effects of
eating a diet which contains low levels of essential nutrients but high
levels of fat, sugar and salt. Government research shows that one quarter
of 16-year-olds are now overweight, and more than half of children aged
1 to 10 have tooth decay. A poor childhood diet can have serious implications
in later life, such as higher levels of diabetes, stroke, heart disease
and diet-related cancers.
2)
Analysis of the nutritional content of food and drink advertised during
children's TV viewing times shows that up to 99% of the products contain
high levels of fat and/or sugar and/or salt (Sustain, 2001). This represents
a grossly unbalanced nutritional message, and reveals a conflict between
the types of food promoted to children and national dietary recommendations.
3)
The Parents Jury is co-ordinated by The Food Commission Research Charity
as part of its ongoing work to advance public education in nutrition and
diet. The charity has supported research into healthier eating since 1988
and is independent of the government and food industry. Registered charity
No. 1000358. Registered office at 94 White Lion Street, London N1 9PF.
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Gary
Linekar, Greedy Star Award
The
award for the sports star or pop star who has sold out
by using their celebrity status to promote fatty, sugary
or salty foods to children
"Gary
Lineker advertises Walkers crisps - high salt, high
fat, low nutrition"
mother of one
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Kellogg's
Coco Pops, Breakfast Battles Award
An
award for the children's breakfast cereal that children
most want to eat, but which parents would prefer they
avoid.
"The
pictures on the box are appealing, for some reason.
My son's behaviour deteriorates within half an hour
of eating them"
father of two
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Juice
Drinks, Food
Labels Fibs Award
An
award for the most misleading but healthy-sounding description
used on children's food labels
"I've
now learned it means that there's hardly any pure juice
in it…"
mother
of one
"I
think 'juice drinks' are one of the worst for being
high in sugar, colouring and flavouring"
mother
of two
Note:
The phrase juice drink is used on products that can
contain as little as 5% real juice - the rest is usually
water, sugar and flavourings.
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