Awarded to: Jamie OliverThe Children's Food Awards The
Parents Jury felt that very few famous people help to make healthy food
attractive and 'cool' to children - despite the fact that the stars' own
children probably enjoy an incredibly good diet! Parents frequently commented
that they felt hard pressed to think of any pop stars or sports stars
who promote healthy eating, even though sports people and singers need
to stay fit and healthy to perform well on stage or on the pitch. Children admire role models who appear in the media, particularly on television. Stars who talk about food, whether in TV shows or in advertising, help to create a food culture that children learn to accept. What these stars say about food really counts. The stars praised by the Parents Jury were TV personalities and TV shows that demonstrate that cooking is enjoyable - and something all children can take part in. Blue Peter and Ready Steady Cook were commended by parents. But the person who came out with the top vote as a Food Hero was TV chef Jamie Oliver. Parents said that they love his enthusiastic attitude to cooking and use of fresh ingredients - helping children and their families see that cooking and eating good food can be great fun. More about JamieJamie Oliver says that he gets fan mail from children, some as young as six years old. Many parents reported that their children love to watch Jamie cooking on the TV and ask to help with cooking inspired by his enthusiasm, energy and good humour. As Jamie himself says, 'It's now cool to cook.' Jamie also explores all sorts of skills that used to be taken for granted - things like shopping around for a bargain, especially in markets, and identifying which fruits and vegetables are the freshest and tastiest. Nowadays, many children don't get these experiences with their families, and don't learn these skills at school - so it's great that TV chefs help children to take an interest in the quality of their food and where it comes from. At the same time, he doesn't make cooking seem complicated or off-putting. 'You don't have to know everything to be a good chef,' explains Jamie. In 2002 Jamie embarked on his biggest project yet. He took 15 under-privileged youngsters who had never been anywhere near a restaurant kitchen and turned (most of) them into professional chefs to work under him at his new restaurant 'Fifteen' in London. The restaurant and its accompanying TV series have both been a huge success. Jamie now plans to repeat the formula elsewhere in the UK and in Sydney and New York. To find out more about Jamie's books, the restaurant Fifteen, and recipes for kids, visit Jamie's website at www.jamieoliver.com The Children's Food Awards 2002 |
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